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Fiorella Merriman-Mendez

Digital Marketer & Graphic Designer

Email:

Social Media:

@fmerrimanm

  • Instagram
  • LinkedIn

About Me

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      Fiorella is currently pursuing a degree in Digital Marketing with a minor in Graphic Design. Her Masters will be in Data Analytics. She knows creating a cohesive identity can be puzzling, so she likes to help find the missing pieces that completes the big picture. Her specialty is the ability to combine data and analytical thinking to craft a visually consistent brand identity. Through her two internships, she has gained experience in running social media accounts, including scheduling, creating, posting and monitoring content. She also worked on designing digital ads, specifically for Facebook and Instagram, adhering to brand guidelines and utilizing statistically successful design techniques. See some of her work here.
      Outside of her field, she enjoys writing blogs, reading, and doing any DIY project she can get her hands on. These all help in keeping her creativity flowing and sparking new ideas.

Work Experience

Creative Team Member, Tranzact
June 2024-November 2024

Social Media and Marketing Intern, Silberman College
June 2023-Present

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  • Assess client's advertising needs and goals to create engaging social media ads that generate insurance leads

  • Learn industry standard design techniques to appeal to target audiences and increase reach

  • Explore AI capabilities to make what appeared to be User-Generated Content videos and explore the results within the marketing mix

  • Design personalized email marketing materials on Mailchimp to drive higher engagement

  • Create and be featured in engaging content for Silberman's Instagram and TikTok to increase awareness of Silberman programs

  • Plan and execute first ever Service-Learning Trip for 16 students; liaison between external and internal partners to finalize logistics, learning outcomes, and overall success of trip 

  • Craft campaign for Professional Development Program that increased engagement from 39% to 60%

  • Instagram
  • LinkedIn
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